This course is about the value of brand building and the difference between a trademark, a brand, and a strategic position. We provide step-by-step guidance and visual models that will help you on your way to taking a clear position in the market. Brand building is crucial for creating profitable growth and positioning yourself in a competitive market. By participating in this free course, you will gain insight into how you can leverage your competitive advantages and take a clear position in the market. The course is important for the target audience because it provides tools and knowledge that can strengthen the company’s identity and market position.